top of page


Team Ulta: Why I'm Betting on the Retailer Everyone's Mad At Right Now
Three million people entered a queue for 3,000 tickets to Ulta Beauty World 2026. I'm a Diamond member who didn't get notified—and I'm still Team Ulta. Here's what everyone's missing about the opportunity underneath the backlash.
Renata Kelly-Rippy
Jan 2415 min read
bottom of page
